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Privacy Policy

Effective Date: November 23, 2025

Welcome to aylabakery.com. This website (the “Site”) is brought to you by Ayla Artisanal Bakery LLC (“Ayla Artisanal Bakery,” “we,” “us,” or “our”). We are committed to protecting your privacy and handling your personal information with care and transparency. This privacy policy (“Privacy Policy”, “Policy”) explains how we collect, use, disclose, and safeguard your information when you visit the Site and use our services.

 

By accessing, browsing, or using the Site, you agree to be bound by this Policy and by our Terms of Service, available here.


Our Terms of Service also apply to all visitors and users of the Site, and your visit or use of our services is governed by both documents.

 

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, do not access or use our website.

1. Information We Collect

1.1 Information You Provide to Us

We collect personal information that you voluntarily provide to us when you:

  • Place an order for our bakery products

  • Create an account on our website

  • Fill out forms on our website

  • Subscribe to our optional newsletter or updates

  • Contact us via email, phone, or our contact form

 

The types of personal information we may collect include:

  • Contact Information: First and last name, email address, phone number

  • Delivery Information: Delivery address

  • Communication Data: Any information you provide when you communicate with us

1.2 Information Automatically Collected

We use 3rd-party service providers for web hosting, web analytics, payments, marketing campaigns and conversion tracking. When you visit our website, certain information is automatically collected by these service providers through cookies and similar tracking technologies. This information may include:

  • Device Information: IP address, browser type and version, operating system, device type

  • Usage Information: Pages viewed, links clicked, time spent on pages, referring website addresses

  • Shopping Behavior: Products viewed, items added to or removed from your shopping cart, abandoned carts (carts that were not checked out), search queries on our website, and other interactions with our e-commerce features

  • Location Information: Approximate geographic location based on your IP address

  • Advertising and Conversion Data: Information about how you interact with our advertisements on third-party platforms (such as Facebook, Instagram, and Google), including whether you clicked on an ad, viewed an ad, and whether you completed a purchase or other action after viewing or clicking an ad

 

The collection, use and retention of data by these service providers are governed by their respective privacy policies.

 

Here is a list of the service providers we use, together with links to their privacy policies:

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Processing: To process and fulfill your bakery orders, arrange delivery, and manage payments

  • Communication: To communicate with you about your orders, respond to inquiries, and provide customer support. By providing your phone number during checkout or when contacting us, you expressly consent to receive order-related communications from us via phone call, text message (SMS) or email, including order confirmations, delivery updates, and customer service messages. These messages are transactional in nature and are necessary to fulfill your order. While you have a pending order, you may not completely opt out of these transactional messages, though you may request to receive them via email or phone call instead. You will not receive marketing or promotional text messages unless you separately opt in to receive them. Standard message and data rates may apply.

  • Service Improvement: To analyze website usage, understand customer preferences, and improve our products, services, and user experience

  • Business Operations: To inform business decisions including pricing strategies, inventory and stock management, product catalog optimization (adding or removing products), and other operational improvements based on customer behavior and purchase patterns

  • Marketing and Advertising: To send promotional communications, newsletters, or updates to users who have opted in to receive such communications; to display targeted advertisements to you on third-party platforms (such as Facebook, Instagram, and Google); to measure the effectiveness of our advertising campaigns; and to create audiences of similar users (lookalike audiences) for advertising purposes

  • Conversion Tracking: To track and measure whether users who view or click our advertisements subsequently make a purchase or take other desired actions on our website, which helps us understand the effectiveness of our advertising and optimize our marketing efforts

  • Website Security: To maintain the security and proper functioning of our website, prevent fraud, and protect against malicious activity

  • Legal Compliance and Record-Keeping: To comply with applicable laws, regulations, and legal processes, including maintaining records for tax purposes and financial reporting requirements

3. Cookies and Tracking Technologies

​Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website performance.

3.1 Types of Cookies We Use

  • Functional Cookies: These cookies are essential for the operation of our website and enable basic functions like page navigation and access to secure areas

  • Analytical Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously

  • Advertising and Marketing Cookies: These cookies are used to deliver advertisements that are relevant to you, measure the effectiveness of advertising campaigns, and track conversions (such as purchases made after clicking an ad)

​Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website performance.

3.2 Third-Party Cookies and Tracking Technologies

We use third-party cookies and tracking technologies from reputable service providers, including:

 

  • Website Hosting and Infrastructure Services: Our website hosting platform and its associated third-party services (such as content delivery networks and performance monitoring tools) may use cookies to maintain site functionality, security, and performance

  • Payment Processing Services: Our payment processor may set cookies during the checkout process to securely process transactions and prevent fraud, whether through embedded payment forms or redirect flows

  • Analytics Services: We use web analytics services to analyze website traffic and user behavior

  • Advertising and Conversion Tracking Services: We may use advertising platforms and their associated tracking technologies to deliver, measure, and optimize our advertising campaigns. These may include, but are not limited to, tracking pixels and tags from social media platforms (such as Facebook, Instagram, and TikTok) and search/display advertising platforms (such as Google). When enabled, these technologies:

    • Collect information about your interactions with our website (such as pages viewed, products browsed, items added to cart, and purchases completed)

    • May link this information to your account on the respective platform (if you are logged in to that platform)

    • Allow us to display targeted advertisements to you on those platforms based on your interests and website activity

    • Enable us to measure whether you made a purchase or took other actions after viewing or clicking our ads

    • Help us create custom audiences and lookalike audiences for advertising purposes

    • Allow us to optimize our advertising campaigns for better performance

 

The use of these cookies and tracking technologies is governed by the privacy policies of our service providers, which are listed above.

3.3 Information Shared with Advertising Platforms

When you visit our website, the advertising tracking technologies described above may collect and share the following types of information with the respective advertising platforms:

  • Device identifiers and IP address

  • Browser and device information

  • Pages viewed and actions taken on our website

  • Products viewed, added to cart, or purchased

  • Timestamp of your activities

  • Referring website or ad source

  • Hashed or encrypted identifiers (such as a secured version of your email address) that may be used to match your activity across devices while protecting your actual contact information

 

This information may be combined with information these platforms already have about you (if you have an account with them or have interacted with their services elsewhere on the web) to enable targeted advertising and conversion tracking.

3.4 Managing Cookies and Tracking

You can control and manage cookies through your browser settings. You can choose to block or delete cookies, but this may affect your ability to use certain features of our website. To learn more about managing cookies, visit your browser's help section.

 

You can also opt out of targeted advertising through the following methods:

  • Platform Ad Settings: Most advertising platforms offer settings within your account where you can control ad preferences and opt out of personalized advertising. Check the privacy or ad settings section of any platform where you have an account.

  • Browser Settings: Use your browser settings to block or delete cookies and adjust tracking preferences.

  • Industry Opt-Out Tools: Visit industry opt-out websites such as the Digital Advertising Alliance's opt-out page or the Network Advertising Initiative's opt-out page for additional options.

 

Please note that opting out of targeted advertising does not mean you will stop seeing advertisements from us or others on third-party platforms; it means the advertisements you see will be less tailored to your interests and browsing behavior.

4. Sharing Your Information

We do not sell, rent, or trade your personal information. However, we may share your information with trusted third parties in the following circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who help us operate our business:

  • Website Hosting: Our website hosting provider may collect and process contact information, device information, and usage data to maintain website functionality

  • Payment Processing: Our payment processor handles payment information securely to process transactions

  • Analytics: Our analytics providers help us understand website usage and improve user experience

  • Advertising Platforms: We may share information with advertising platforms to deliver targeted advertisements, measure advertising effectiveness, and optimize our marketing campaigns as described in Section 3

​

These providers may store or process data in various countries and jurisdictions as part of their service infrastructure. Please consult the service providers’ privacy policies linked above.

4.2 Legal Requirements

​We may disclose your information if required to do so by law or in response to valid requests by public authorities (such as a court or government agency).

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Order information is retained until the purpose of the collection has been achieved

  • Marketing communication data is retained until you opt out or withdraw consent

  • Information required for legal or tax purposes may be retained for longer periods as required by law

6. Withdrawing Consent and Opting Out

6.1 Marketing Communications

You can opt out of receiving marketing emails, newsletters, or promotional communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email we send

  • Contacting us directly using the contact information below

 

Please note that even if you opt out of marketing communications, we will still send you transactional messages related to your orders and customer service inquiries.

6.2 Targeted Advertising

You can opt out of targeted advertising by:

  • Adjusting your ad preferences within your account settings on advertising platforms you use

  • Using browser settings to block or delete cookies

  • Using industry opt-out tools as described in Section 3.4

6.3 Withdrawing Consent

If you have provided consent for us to process your information, you can withdraw your consent at any time by contacting us. Once consent is withdrawn, we will stop processing your information for the purposes that required consent. Please note that withdrawing consent for advertising tracking may not immediately remove you from active advertising campaigns, but will prevent future tracking.

7. Intended Audience

The Site is intended for residents of Massachusetts only. If you do not reside in Massachusetts, this website is not intended for you and you should leave it.

EU Residents

This website is NOT intended for EU residents.

Residents of Other States

This website is NOT intended for residents of states other than Massachusetts. If you do not reside in Massachusetts, this website is not intended for you and you should leave it.

8. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

  • Using secure and reputable platforms for website hosting and payment processing

  • Encrypting sensitive data during transmission using SSL/TLS technology

  • Working with advertising platform providers that implement industry-standard security measures


However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Children's Privacy

Our website does not require a minimum age to use. However, we do not knowingly collect personal information from children under 13 years of age. If you believe we have inadvertently collected information from a child, please contact us immediately at contact@aylabakery.com or (617) 800-0087, and we will take steps to delete such information.

10. Online Tracking and Do Not Track

We collect information about your activity on our own website (such as pages viewed, products browsed, and items added to your cart) and use third-party advertising technologies that track your activity across websites for advertising purposes as described in this Privacy Policy.

 

Our website does not respond to "Do Not Track" signals from browsers, as there is no uniform standard for such signals. However, you can manage tracking preferences through your browser settings, cookie controls, and the advertising opt-out mechanisms described in Section 3.4.

11. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. International Data Transfers

Please be aware that the third-party service providers we use to operate our website, process payments, and deliver advertising may store or process your personal information in countries outside the United States, including in data centers located in various jurisdictions worldwide. For more information, please consult our vendors’ privacy policies linked above.

13. Consequences of Not Providing Information

If you choose not to provide certain personal information, we may be unable to:

  • Process your orders or deliver products to you

  • Respond to your inquiries or provide customer support

  • Send you updates or communications you have requested

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

 

If we make material changes to this Privacy Policy, we will provide notice by posting a prominent announcement on our website.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

 

Ayla Artisanal Bakery LLC

Email: contact@aylabakery.com
Phone: (617) 800-0087

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